An interesting post and comments at Search Engine Roundtable regarding Google’s recent statement on re-writing URLs. Google has somewhat changed its mind about re-writing URLs, as they now claim to be better able to understand dynamic URLs (the sort of query strings you often see in e-commerce website addresses, for instance, along with many contentContinue reading “Google’s change of policy on URL re-writes”
Category Archives: Search Engine Optimisation
Don’t forget to update your XML sitemap!
I was shown this in a client’s Webmaster Tools earlier this week: We had carried out a number of 301 redirects on some of their pages, as for reasons known only to the original developer, a lot of pages had been created as sub-domains, which was causing duplicate content and indexing issues with Google. WhatContinue reading “Don’t forget to update your XML sitemap!”
Is your web server’s location damaging your rankings?
I’ve been asked to do some search engine optimisation for classical guitar shop, Kent Guitar Classics. We’ve only just begun the keyword research phase, so don’t flame me for the site’s current SEO! What I noticed whilst conducting that research, is that even for the name of the business (usually an easy number one spotContinue reading “Is your web server’s location damaging your rankings?”
Live.com Webmaster Tools
Hopefully you’re familiar with Google Webmaster Tools, but you might not have used Live.com’s webmaster tools before (Live.com is the re-branded MSN Search). Like Google, Live provides an interface to manage multiple sites, each of which you’ll have to verify by uploading a file or including a meta tag in your homepage. Once verified, youContinue reading “Live.com Webmaster Tools”
Google changing SERP code to stop rank checkers?
From some discussions around the web, it looks like Google might be altering the code in its results pages (SERP – search engine results page). Whether this is to deliberately stop rank checking tools (like Aaron Wall’s Rank Checker plug-in for Firefox) isn’t clear – it might simply a be a side-effect of some changesContinue reading “Google changing SERP code to stop rank checkers?”