Google Local Business Centre Updates Guidelines

It seems Google has updated its guidelines for businesses listing in Local Business Centre (which gets you on Google Maps/Local Search). You can see the new guidelines here. The most important of the changes pertains to your Business Name: “The business name on Google Maps must be your full legal business name.” That poses problemsContinue reading “Google Local Business Centre Updates Guidelines”

Is your web server’s location damaging your rankings?

I’ve been asked to do some search engine optimisation for classical guitar shop, Kent Guitar Classics. We’ve only just begun the keyword research phase, so don’t flame me for the site’s current SEO! What I noticed whilst conducting that research, is that even for the name of the business (usually an easy number one spotContinue reading “Is your web server’s location damaging your rankings?”