Google’s change of policy on URL re-writes

An interesting post and comments at Search Engine Roundtable regarding Google’s recent statement on re-writing URLs. Google has somewhat changed its mind about re-writing URLs, as they now claim to be better able to understand dynamic URLs (the sort of query strings you often see in e-commerce website addresses, for instance, along with many contentContinue reading “Google’s change of policy on URL re-writes”

Google changing SERP code to stop rank checkers?

From some discussions around the web, it looks like Google might be altering the code in its results pages (SERP – search engine results page). Whether this is to deliberately stop rank checking tools (like Aaron Wall’s Rank Checker plug-in for Firefox) isn’t clear – it might simply a be a side-effect of some changesContinue reading “Google changing SERP code to stop rank checkers?”