Discount SEO Workshop In Nottingham – 1st November

I’m pleased to say that the eBusiness Club have given me a special discount price of £150 +VAT for the Search Engine Optimisation: Getting Started workshop that I’m delivering this Thursday 1st November in Nottingham. This applies to non-Chamber members, saving you £50 on the normal price. For full details of the event, click here.Continue reading “Discount SEO Workshop In Nottingham – 1st November”

New eBusiness Club Events – What’s New In Search

I’m pleased to announce that the eBusiness Club has a new series of events lined up, starting with “What’s New In Search”, delivered by me! The first place that I’m delivering this new briefing is in Chesterfield at the b2Net Stadium on 4th May, followed by the Nottingham Belfry on 15th June and Derby PrideContinue reading “New eBusiness Club Events – What’s New In Search”

DVLA Abuse of Domain Authority

I’ve just written a new post over at our company blog, Boom Online Marketing, about how the DVLA Registrations website has moved to a sub-domain of and is benefitting from its domain authority at the expense of competing companies. If you haven’t already, I recommend subscribing to the Boom blog/newsletter as it’s kept farContinue reading “DVLA Abuse of Domain Authority” URL Shortener: Possible SEO Effects

I read a good post on Search Engine Watch today about the possible effects of Google’s new URL shortener, – similar in essence to and all those other URL shorteners people use to post links on Twitter, Facebook etc. The article suggests that Google has very good reason to promote this service –Continue reading “ URL Shortener: Possible SEO Effects”

Selling Electronics Using Google Merchant Centre? New Guidelines

Google have just issued an email to Google Merchant Centre users (which powers Google Product Search), telling merchants who sell electronics that they need to start including at least two unique product identifiers from a choice of MPN, Brand and EAN. The email reads as follows: Starting in the first months of 2011, we areContinue reading “Selling Electronics Using Google Merchant Centre? New Guidelines”

Applegate Directory 30% Discount

I spoke to a nice chap called Sam at the Applegate Directory today, who very kindly offered to give all my blog readers, Twitter followers and anyone else who cares to ask a 30% discount off their new Mercury Listing. The Mercury Listing gets you this little lot: List your business in the top sectionContinue reading “Applegate Directory 30% Discount”

Bing Launches UK Local Listings, But Outsourced

Just a quick one – you can now get yourself listed on Bing Local Listings (Maps) via this website: In a somewhat odd step, considering they have their own Local Business Centre in the States, Bing has outsourced the provision of local listing data to a company called 118 Information. Clicking the “get started”Continue reading “Bing Launches UK Local Listings, But Outsourced”

Driving Global Trade Through Internet Marketing

I’m speaking at the Metafocus “Driving Global Trade Through Internet Marketing” forum on 27th May at the Novotel Nottingham, J25 of the M1. To quote the marketing: This forum has been developed for decision makers in International & Export Companies to help them use the Internet to reach overseas markets, expand their business and driveContinue reading “Driving Global Trade Through Internet Marketing”

Paid Content: Google Spam Hell Approaches

Long time no post here! It’s been (and still is) very hectic, but I read this post by Aaron Wall of SEO Book today and I thought it was a very sturdy, significant comment on how “content farms” are affecting search result quality and ultimately how SEO plays out for everyone. You can read Aaron’sContinue reading “Paid Content: Google Spam Hell Approaches”

15% Off SMX Advanced London: May 17-18

I’m pleased to announce a discount on attendance at SMX Advanced London on May 17 & 18 2010. Using the discount code IANLOCK010 when registering will get you a 15% discount on the price. Early bird rates are in operation until 28th Feb, so get in early! The full programme hasn’t been announced yet, butContinue reading “15% Off SMX Advanced London: May 17-18”