Driving Global Trade Through Internet Marketing

I’m speaking at the Metafocus “Driving Global Trade Through Internet Marketing” forum on 27th May at the Novotel Nottingham, J25 of the M1. To quote the marketing: This forum has been developed for decision makers in International & Export Companies to help them use the Internet to reach overseas markets, expand their business and driveContinue reading “Driving Global Trade Through Internet Marketing”

AdWords Phishing Scam: Beware (google-rs.com)

I received a forwarded email from a client this morning, apparently from adwords-noreply@google.com (the usual AdWords notification email address), telling us that “Your Google Adwords Account has stopped running this morning.” Obviously my client was a little worried, but a quick scan of the email made it clear that this was a phishing scam, noContinue reading “AdWords Phishing Scam: Beware (google-rs.com)”

Lavora Google Maps & AdWords Rip-Off: BT Web Clicks Mk.2?

My God, I have just come across a rip-off even worse than BT’s Web Clicks offering (you might not have thought that possible!) I’ve just seen their website offering to list you on Google Maps for a one-off fee of £99. Yes, £99 to spend ten minutes completing a form about your business for aContinue reading “Lavora Google Maps & AdWords Rip-Off: BT Web Clicks Mk.2?”

15% Off SMX Advanced London: May 17-18

I’m pleased to announce a discount on attendance at SMX Advanced London on May 17 & 18 2010. Using the discount code IANLOCK010 when registering will get you a 15% discount on the price. Early bird rates are in operation until 28th Feb, so get in early! The full programme hasn’t been announced yet, butContinue reading “15% Off SMX Advanced London: May 17-18”

MyDeco Click Reporting – How Retailers Can Get Ripped Off By CPC

I had a click report from My Deco sent to me by a client on Friday, asking for my comments. MyDeco is a comparison shopping engine in the home interiors vertical market; they work on a combination of affiliate comission (CPA) and pay per click (CPC) to generate their revenue, so retailers pay for clicksContinue reading “MyDeco Click Reporting – How Retailers Can Get Ripped Off By CPC”

Google begins “interest-based” advertising

Google has announced its new “interest-based” advertising, allowing AdWords adverts to be targeted at users who have visited particular websites. The service is in beta now and allows advertisers to target specific groups, whilst providing a way for AdSense publishers to target ads better and hence generate more revenue. There’s a good overview of theContinue reading “Google begins “interest-based” advertising”