Pay Per Click Advertising Consultancy & Training

I remember the launch of Google AdWords in the year 2000. Things are a bit different now! Ads are bigger, with a multitude of extensions, Shopping ads, Showcase ads – the formats are always evolving and being added to, as are those on the display network, including remarketing ads, video ads and of course a plethora of social media ads from Facebook to LinkedIn.

Ian Lockwood: PPC Training & Consultancy

If you want an independent review of your PPC campaigns, an extra pair of eyes to fix a problem you have, or expert-level training to give you the skills and confidence to manage your own campaigns, I can give you what you need.

I’ve headed a Google Premier Partner agency for a decade, carefully managing over £3m of our clients’ money each year. In fact, I’ve managed Google Ads campaigns in one form or another for over 15 years, as well as delivering training workshops on the subject to hundreds of small businesses.

Wondering why your search campaigns aren’t performing as expected? I’ll analyse every aspect from keyword choice, match types, negative keywords, ad copy & extensions to scheduling, bid adjustments, campaign settings and your landing pages.

Running Shopping campaigns for your ecommerce store? I’ll work through your Merchant Centre feed & account, campaign structure, bid adjustments, negative keywords and CPCs to show you how to optimise ROI.

Using Facebook & Instagram ads, or other social platforms like Twitter or Pinterest ads? I’ll look through your audiences and other targeting criteria, ad set structure, ad creative, bidding strategy and landing pages to provide you with optimisations to increase the reach and lower the costs of your campaigns.

Running your own campaigns? Whether you want an introduction to pay per click advertising or to learn advanced PPC management techniques, I can provide you with a finely-honed training session for delegates with any level of knowledge. I’m happy to cover Google Ads, Bing Ads, Facebook Ads (including Instagram of course), LinkedIn Ads, Twitter and Pinterest Ads.