Comments on: MyDeco Click Reporting – How Retailers Can Get Ripped Off By CPC http://ianlockwood.net/mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc/?utm_source=rss&utm_medium=rss&utm_campaign=mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc Search engine marketing and web development Mon, 10 Oct 2011 19:46:24 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Ian Lockwood http://ianlockwood.net/mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc/comment-page-1/#comment-8195 Ian Lockwood Mon, 10 Oct 2011 19:46:24 +0000 http://ianlockwood.net/?p=236#comment-8195 Hi Rick, MyDeco is used by one of our clients, so I'm not as close to it as I might be, but it's pretty clear from their Analytics that it isn't doing a whole lot for them. There is the odd month when a sale is made, but it's not consistent enough to justify the cost. Hi Rick, MyDeco is used by one of our clients, so I’m not as close to it as I might be, but it’s pretty clear from their Analytics that it isn’t doing a whole lot for them. There is the odd month when a sale is made, but it’s not consistent enough to justify the cost.

]]> By: Rick http://ianlockwood.net/mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc/comment-page-1/#comment-8147 Rick Tue, 04 Oct 2011 15:12:43 +0000 http://ianlockwood.net/?p=236#comment-8147 Hi Ian, thanks for your posts, they are an interesting read. How are you finding mydeco a year on from your previous post? Do you feel it is beneficial to your business? Look forward to your reply ;) Hi Ian, thanks for your posts, they are an interesting read.
How are you finding mydeco a year on from your previous post? Do you feel it is beneficial to your business?

Look forward to your reply ;)

]]> By: Ian Lockwood http://ianlockwood.net/mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc/comment-page-1/#comment-6103 Ian Lockwood Mon, 17 May 2010 18:08:51 +0000 http://ianlockwood.net/?p=236#comment-6103 Hi Sahus. We don't get keyword information either - but then you don't have to search MyDeco to pull up a product, you could browse to the product page via the navigation menu and then click the link, so there wouldn't be a keyword to pass over. Hi Sahus. We don’t get keyword information either – but then you don’t have to search MyDeco to pull up a product, you could browse to the product page via the navigation menu and then click the link, so there wouldn’t be a keyword to pass over.

]]> By: Sahus Pilwal http://ianlockwood.net/mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc/comment-page-1/#comment-6093 Sahus Pilwal Fri, 14 May 2010 23:48:30 +0000 http://ianlockwood.net/?p=236#comment-6093 Could you tell me if the mydeco report which the client receives includes the keywords searched to generate the traffic to their site through mydeco's CPC?? The reason I ask is my client is running a campaign through mydeco but looking through the Google Analytic reports for keyword traffic it shows a (not set) status. I guess this is due to Google not being able to access the info as mydeco probably keep this in house for their own reporting needs! Shame they couldn't pump this analytic data back to Google Analytics through the API. Anyway I look forward to your reply ;) Could you tell me if the mydeco report which the client receives includes the keywords searched to generate the traffic to their site through mydeco’s CPC?? The reason I ask is my client is running a campaign through mydeco but looking through the Google Analytic reports for keyword traffic it shows a (not set) status. I guess this is due to Google not being able to access the info as mydeco probably keep this in house for their own reporting needs! Shame they couldn’t pump this analytic data back to Google Analytics through the API.

Anyway I look forward to your reply ;)

]]> By: Ian Lockwood http://ianlockwood.net/mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc/comment-page-1/#comment-4476 Ian Lockwood Tue, 29 Sep 2009 17:43:18 +0000 http://ianlockwood.net/?p=236#comment-4476 Well, we had some issues with Analytics, so I don't have a lot of data for this particular site, but based on the small sample available, it seems to be providing the traffic that MyDeco reports to us, so it's good that it tallies. As for sheer numbers, it's not too bad, although it's a pretty small percentage of the overall visitors. Conversion rate is slightly above average, but there's not enough data yet to say if this is a consistent trend. With the price and margin on the products being sold, I'm not yet sure if the ROI is sufficient long-term, but we need more data before making that decision. Anybody else out there care to share their MyDeco experiences? Well, we had some issues with Analytics, so I don’t have a lot of data for this particular site, but based on the small sample available, it seems to be providing the traffic that MyDeco reports to us, so it’s good that it tallies.

As for sheer numbers, it’s not too bad, although it’s a pretty small percentage of the overall visitors. Conversion rate is slightly above average, but there’s not enough data yet to say if this is a consistent trend. With the price and margin on the products being sold, I’m not yet sure if the ROI is sufficient long-term, but we need more data before making that decision. Anybody else out there care to share their MyDeco experiences?

]]> By: Felicity Waters http://ianlockwood.net/mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc/comment-page-1/#comment-4450 Felicity Waters Sun, 27 Sep 2009 21:14:59 +0000 http://ianlockwood.net/?p=236#comment-4450 Ok its now 2 months on - any update on how my deco perform? Ok its now 2 months on – any update on how my deco perform?

]]> By: Ian Lockwood http://ianlockwood.net/mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc/comment-page-1/#comment-3680 Ian Lockwood Wed, 29 Jul 2009 18:24:40 +0000 http://ianlockwood.net/?p=236#comment-3680 No problem Jenna, I'm glad you took the time to contact me and explain things, I hope you don't have any more issues with the click reporting software. :) No problem Jenna, I’m glad you took the time to contact me and explain things, I hope you don’t have any more issues with the click reporting software. :)

]]> By: Jenna Anians http://ianlockwood.net/mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc/comment-page-1/#comment-3676 Jenna Anians Wed, 29 Jul 2009 13:23:45 +0000 http://ianlockwood.net/?p=236#comment-3676 Hi Ian, It was good to talk to you earlier. Thanks for taking the time to listen, we appreciated the opportunity to explain a little more about our business. As a new and growing business we are passionately focused on creating successful relationships with retailers. We have over 1,200 retailers aggregated through our site, with this number growing all the time as we achieve our aim of becoming the UK’s one-stop-shop for furniture and homewares shopping. We take a strong, brand building approach with all of our partner retailers and we constantly strive to help grow smaller businesses, working closely with them to achieve good results. We always aim to send qualified and targeted traffic to partner retailers, whilst leveraging their brand through our advanced meta search and the added value content sections of mydeco like our 3D room planning tools and original, authoritative editorial. We apologize for the reporting error you picked up on and can assure you that this has now been rectified. Please do get in touch if you have any questions about mydeco in the future and we’ll be happy to talk through any concerns. Kind regards, Jenna Anians Hi Ian,

It was good to talk to you earlier. Thanks for taking the time to listen, we appreciated the opportunity to explain a little more about our business. As a new and growing business we are passionately focused on creating successful relationships with retailers. We have over 1,200 retailers aggregated through our site, with this number growing all the time as we achieve our aim of becoming the UK’s one-stop-shop for furniture and homewares shopping. We take a strong, brand building approach with all of our partner retailers and we constantly strive to help grow smaller businesses, working closely with them to achieve good results. We always aim to send qualified and targeted traffic to partner retailers, whilst leveraging their brand through our advanced meta search and the added value content sections of mydeco like our 3D room planning tools and original, authoritative editorial.

We apologize for the reporting error you picked up on and can assure you that this has now been rectified. Please do get in touch if you have any questions about mydeco in the future and we’ll be happy to talk through any concerns.

Kind regards,
Jenna Anians

]]> By: Ian Lockwood http://ianlockwood.net/mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc/comment-page-1/#comment-3650 Ian Lockwood Mon, 27 Jul 2009 16:55:24 +0000 http://ianlockwood.net/?p=236#comment-3650 Thanks Michelle, appreciate you taking the time to respond. I'm not out to get anyone, I'm sure there are plenty of similar things going on elsewhere too (sadly!) Thanks Michelle, appreciate you taking the time to respond. I’m not out to get anyone, I’m sure there are plenty of similar things going on elsewhere too (sadly!)

]]> By: Michelle Saxby http://ianlockwood.net/mydeco-click-reporting-how-retailers-can-get-ripped-off-by-ppc/comment-page-1/#comment-3646 Michelle Saxby Mon, 27 Jul 2009 10:49:43 +0000 http://ianlockwood.net/?p=236#comment-3646 Hi Ian, I'm the mydeco PR manager, and I just wanted to drop you a quick line to say that we have seen your post and are concerned about the points you've made. I am going to meet with our SEO team and retail manager and get back to you with a response as soon as I can. Kind regards, Michelle 020 3384 1337 Hi Ian,
I’m the mydeco PR manager, and I just wanted to drop you a quick line to say that we have seen your post and are concerned about the points you’ve made. I am going to meet with our SEO team and retail manager and get back to you with a response as soon as I can.
Kind regards,
Michelle
020 3384 1337

]]>