I’m speaking at the Metafocus “Driving Global Trade Through Internet Marketing” forum on 27th May at the Novotel Nottingham, J25 of the M1. To quote the marketing: This forum has been developed for decision makers in International & Export Companies to help them use the Internet to reach overseas markets, expand their business and driveContinue reading “Driving Global Trade Through Internet Marketing”
Category Archives: Pay Per Click
AdWords Phishing Scam: Beware (google-rs.com)
I received a forwarded email from a client this morning, apparently from adwords-noreply@google.com (the usual AdWords notification email address), telling us that “Your Google Adwords Account has stopped running this morning.” Obviously my client was a little worried, but a quick scan of the email made it clear that this was a phishing scam, noContinue reading “AdWords Phishing Scam: Beware (google-rs.com)”
Lavora Google Maps & AdWords Rip-Off: BT Web Clicks Mk.2?
My God, I have just come across a rip-off even worse than BT’s Web Clicks offering (you might not have thought that possible!) I’ve just seen their website offering to list you on Google Maps for a one-off fee of £99. Yes, £99 to spend ten minutes completing a form about your business for aContinue reading “Lavora Google Maps & AdWords Rip-Off: BT Web Clicks Mk.2?”
15% Off SMX Advanced London: May 17-18
I’m pleased to announce a discount on attendance at SMX Advanced London on May 17 & 18 2010. Using the discount code IANLOCK010 when registering will get you a 15% discount on the price. Early bird rates are in operation until 28th Feb, so get in early! The full programme hasn’t been announced yet, butContinue reading “15% Off SMX Advanced London: May 17-18”
MyDeco Click Reporting – How Retailers Can Get Ripped Off By CPC
I had a click report from My Deco sent to me by a client on Friday, asking for my comments. MyDeco is a comparison shopping engine in the home interiors vertical market; they work on a combination of affiliate comission (CPA) and pay per click (CPC) to generate their revenue, so retailers pay for clicksContinue reading “MyDeco Click Reporting – How Retailers Can Get Ripped Off By CPC”
Google begins “interest-based” advertising
Google has announced its new “interest-based” advertising, allowing AdWords adverts to be targeted at users who have visited particular websites. The service is in beta now and allows advertisers to target specific groups, whilst providing a way for AdSense publishers to target ads better and hence generate more revenue. There’s a good overview of theContinue reading “Google begins “interest-based” advertising”