I spoke to a nice chap called Sam at the Applegate Directory today, who very kindly offered to give all my blog readers, Twitter followers and anyone else who cares to ask a 30% discount off their new Mercury Listing.

The Mercury Listing gets you this little lot:

  • List your business in the top section of an UNLIMITED number of product/service headings
  • Create as many new categories for your company as you require
  • Include a flash animated colour picture of your products or logo on your entry
  • Encourage buyers with an UNLIMITED number of words of information about your company
  • Include as many deep links and linked images to your website as you require
  • Email Link for any enquiries
  • Modify at any time during the year

Clearly this is pretty handy for SEO, and you can see how it’s being used by some companies here and here. I have found Applegate to be quite handy for several of my clients, although I’m not guaranteeing it is the right thing for everybody – depends very much if you have the kind of business suited to that directory (primarily business-to-business), although the SEO benefit of lots of keyword-rich deep links to your site from a PageRank 6 domain can’t be denied for any type of website.

The cost? Usually £595 +VAT, but with the 30% discount, £416.50 +VAT. Note that you can’t get this online – you will have to call Sam on 01271 852 000 and quote reference IanLockwoodSR2.

Please feel free to Tweet, email and generally spread this discount code to anyone you think would benefit, it isn’t dependent on knowing me personally! ;)

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