Ian Lockwood is a director of Boom Online Marketing, providing SEO, pay per click, conversion rate optimisation and social media marketing services. He also acts as an independent consultant and trainer specialising in these areas. Ian’s expertise comes from thirteen years in the Internet industry, including eight years spent as deputy managing director of a web design and development company, during which he helped hundreds of businesses and organisations improve their online marketing activity.

Ian is an approved eBusiness Programme Practitioner/Trainer and has been involved in delivering and developing the eBusiness Club programme since it first began in 2003. He is currently responsible for writing their Optimising E-commerce Systems, Google Analytics, Conversion Rate Optimisation, Beginners and Advanced Search Engine Optimisation workshops. He delivers these and other workshops to businesses around the East Midlands.

His knowledge covers:

  • Search engine optimisation
  • Pay-per-click campaigns
  • Social media marketing
  • Affiliate marketing
  • Conversion & retention improvement
  • Web design and development
  • E-commerce
  • Email marketing

Ian specialises in helping companies to maximise their return on investment from online marketing, forming long-term relationships to get the best understanding of their sector and improve their website traffic and conversion rates.