Ian Lockwood is an independent consultant specialising in online marketing. Ian’s expertise comes from eleven years in the Internet industry, with eight years spent as deputy managing director of a web design and development company, during which he helped hundreds of businesses and organisations improve their online marketing activity.

Ian is an approved eBusiness Programme Practitioner/Trainer and has been involved in delivering and developing the eBusiness Club programme since it first began in 2003. He is currently responsible for writing their Planning Successful Websites, Selling on the Internet, Google Analytics & Conversion Optimisation, Beginners and Advanced Search Engine Optimisation workshops. He delivers these and other workshops to businesses around the East Midlands on behalf of emda and Business Link.

His knowledge covers:

  • Search engine optimisation
  • Pay-per-click campaigns
  • Affiliate marketing
  • Conversion & retention improvement
  • Web design and development
  • E-commerce
  • Email marketing

Ian specialises in helping companies to maximise their return on investment from online marketing, forming long-term relationships to get the best understanding of their sector and improve their website traffic and conversion rates.